19 Best Prime Day Deals on Amazon Devices: Kindle, Echo, Fire

Note: Amazon Prime Day is over. Our Post-Prime Day deals guide and Deals from Amazon Rivals will live on until July 18-20. As always, we hope we helped you sift through the sales madness and find great products. Check the WIRED Gear section for the latest news and reviews.

Fire Tablets and Echo speakers aren’t terribly expensive. They’re built to be affordable, and some of them are especially cheap for Prime Day. Kindles are another story, they’re more expensive and go on sale less often. We’ve compiled every decent deal on Amazon-branded devices happening on Prime Day. Amazon has a Device Deals page with many of its best deals, but we have them all organized below.

In addition to the devices below, Amazon is offering a $5 bonus credit when you buy $25 worth of gift cards. Use the code GCPRIME19 at checkout to claim your $5.

If an item has sold out or is no longer at its deal price, we ~~cross it out~~. Deal prices sometimes return and items come back in stock faster than we can update, so it never hurts to check for yourself.

Note: When you buy something using the retail links in our stories, we may earn a small affiliate commission. Read more about how this works.

WIRED’s Prime Day Coverage

Echo Speaker Deals

Echo Show 5

Amazon

Read our WIRED Best Echo & Alexa Speakers guide for recommendations on which Amazon Echos we think are worth your money. The short version is the Plus for music, the Dot for Voice, and the Show for a screen. Our Best Smart Speakers guide has even more options if you’re still deciding which to buy.

Echo Plus for $110 ($40 off): The Echo Plus is the best-sounding Echo. It has a tweeter and subwoofer with impressive enough sound to justify its price compared to other Echos. Consider pairing them with an Echo Sub ($230, $50 off).
Echo Dot for $22 ($27 off): This hockey puck-shaped Echo handles spoken audio well and the new version sounds better with music, but it still lacks the quality you’ll find in larger speakers. Still, if you want to add Alexa to more rooms in your house, the Dot is a cheap and easy way to do it. If you want a slight audio upgrade, try the standard Echo 2 ($50, $50 off).
Echo Show 5 for $50 ($40 off): It’s the Echo Show! Just smaller and more adorable. And it has a physical shutter that covers the front-facing camera. Be sure to read WIRED’s Echo Show 5 review for more details.
~~Echo Show + Free Echo Dot + Philips Hue for $160 ($135 off):~~ At first, it seems odd to have an Alexa speaker with a display. But after using it you’ll understand the appeal. When you ask it for the weather, it tells you and shows you thanks to the 10-inch display and rear speakers. The sale price of the Echo Show is also $160 ($70 off) without these extras, so you may as well take them.
Echo Dot Kids Edition for $45 ($25 off): The extra cost of the Kids Edition covers the padded foam case and a year’s subscription to Amazon’s FreeTime Unlimited. We found the Echo Dot Kid’s Edition wanting, but it’s more appealing at this price point.
Echo Auto for $25 ($25 off): About the size and shape of a cassette, the Echo Auto sits on your dashboard and brings Alexa into your car. At the moment, you must request an invitation to buy it.

Fire Tablet Deals

Fire 7 Tablet Kids Edition

Amazon

Amazon’s tablets are so cheap it’s almost suspicious. We do have some reservations, but overall they’re a good deal. Be sure to check out our updated guide to deciphering which Amazon Fire tablet is best for you.

Fire HD 10 for $100 ($50 off): The Fire HD 10 is a much more capable tablet than the 8. It’s faster, has more storage, and the 10-inch HD screen looks much nicer. Consider buying the standing case and getting the version without lockscreen ads.
Fire HD 8 for $50 ($30 off): While the 10 is nicer, the Fire HD 8 is a very capable tablet for the price. The even better deal really, is to grab two of these for $80 ($80 off). Just add a second one to your cart and the price should update before you check out.
Fire HD 8 Kids Edition Tablet for $80 ($50 off): The Fire HD 8 Kids Edition is our top pick for kids under 7.
2-Pack of Fire 7 Kids Edition Tablets for $100 ($100 off): The 7-inch Kids Edition is a step down from the 8-inch version, but for littler kids with smaller hands, it may do just fine.

Fire TV Deals

Amazon Fire TV Cube streams movies and television shows, and brings Alexa into your living room.

Amazon

Amazon’s Fire TV platform is great if you subscribe to Amazon Prime or buy Amazon Instant Videos. It emphasizes Amazon content above Netflix and other providers, but it does have most of the major streaming apps. With Google and Amazon done feuding, you can once again get YouTube on FireTV. At these Prime Day deal prices, even the Fire TV Cube is mighty appealing.

Fire TV Stick 4K for $25 ($25 off): The Fire Stick 4K is the best of Amazon’s Fire TV devices. All things considered, we prefer Roku devices for streaming, but if you’re a heavy Prime Video user or have a 4K screen this works great. Much like the Fire tablets, you’ll get used to the interface.
Fire TV Stick for $15 ($25 off): We encourage you to just buy the Fire Stick with 4K, but if you do not own a 4K TV and want to save that extra $10, knock yourself out.
Fire TV Cube for $70 ($50 off): The Fire TV Cube isn’t our favorite mainly because it wants you to talk to Alexa to use it and that gets old fast. Still, if you love Prime Video and don’t mind yelling at your TV, the Cube is considerably more appealing at this price. You can also just use its remote if you get tired of talking.

Kindle Deals

The 2019 standard Kindle has a light-up screen.

Amazon

Amazon’s Kindle pretty much owns the ebook market and for good reason. The companies book readers offer more than a month of battery life per charge, the ability to hold thousands of titles, and unlimited book subscriptions. You can even get free books from your local library. Check out our guide to the Best Amazon Kindle.

Kindle for $60 ($30 off): The basic Kindle remains a solid offering and the latest model includes a backlight for the 6-inch E Ink touchscreen, meaning you can read in the dark. it comes with three free months of Kindle Unlimited, which gives you access to a massive library of ebooks. After the three months is up, Kindle Unlimited is $10 per month.
Kindle Paperwhite for $85 ($45 off): The Paperwhite is a Kindle upgrade worth considering. For a couple extra Jacksons over the plain Kindle, it opens up the joys of reading in the pool, beach, and bathtub without fear. The display is flush and the device is rated IPX8, meaning it can sit in 2 meters of water for two hours. The 32-gigabyte model is also on sale for $110 ($50 off) if you need extra space.
~~Kindle Oasis for $200 ($80 off):~~ The Oasis is the luxury car of Kindles. It’s not necessary, but it sure is nice. The processor is faster for smoother page turns, it’s easier to hold with one hand and the screen automatically adjusts the brightness. This version also comes with 32 gigabytes of storage, which is enough to hold tens of thousands of books. There is a new Oasis coming later this month, but it starts at $250, and isn’t much different.

Ring Deals

Ring Doorbell and the latest Echo Dot

Amazon

Ring is owned by Amazon. Read our review of the original Ring doorbell and our roundup of smart doorbells to learn more about what they do. Here’s a video comparison of the various Ring models.

Eero Home Wi-Fi Router Deal

Eero

Eero Pro and 1 Beacon for $150 ($150 off): A recent Amazon acquisition, the Eero is the mesh router Apple would have made if it had bothered. It comes as both a base station and a smaller, plug-into-the-wall Beacon model, though the latter does not work as a stand-alone, only in conjunction with the base station. Eero’s app has some nice features like the ability to pause the internet on particular devices. At this price, our major complaint about the Eero—that it’s expensive for a router—is solved.