The disabled influencers making their mark on social media
Brands are starting to embrace social media influencers with disabilities to target the “purple pound”. …
“The boom in social media has given a voice to those who have previously been under-represented in the public eye and they are, quite rightly, demanding to be seen and heard,” he says. “People expect businesses to utilise their influence to counter inequality and many brands are reacting to this need.”
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