CEO Secrets: ‘Older customers want the personal touch’
A ready meal delivery firm targeting older customers says the business was going nowhere until they started taking phone orders. …
Parsley Box is a UK company that delivers ready meals to the door. About 70% of its customers are aged over 65.
When Adrienne MacAulay and her husband founded the business, they tried to get those customers to order online, but there was little take-up. Then they gave them the chance to place their orders on the phone, and the business boomed.
Video by Jeremy Howell
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