CEO Secrets: ‘Taking risks is how we found our edge’
Public relations firm boss George James thought clients would be put off by his youth but turned his weakness into a…
Two years ago, for instance, he had the idea of collaborating with the creators the cartoon character Peppa Pig to draw her with a crown on her head, mimicking the crown worn by the rapper Stormzy. This provoked a Twitter row between Stormzy and Peppa which spilt over onto the TV breakfast shows, gaining publicity for both sides.
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