Can Western brands recover from consumer backlash in China?

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Some foreign companies are facing a boycott in China – they are not the first and won’t be the last. …

The following year, the company’s wholesale and retail takings in Asia, including China and Hong Kong, were down 35%. However, the results made no mention of the boycott and the period in question includes the first three months of 2020, when China’s economy was hit by the Covid-19 pandemic.

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