CEO Secrets: ‘I started my firm for under £500 as a bet’

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Snack boss Nick Coleman started his firm for under £500 as a bet. It now turns over £6m a year. …

“We found that fennel sells badly, but salt and vinegar sells well. And we found out how the pub industry operates. Countryside pubs tend to be owner-operated, where the landlord can decide whether or not to sell your product. With city pubs, you have to try and get a contract centrally.

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