CEO Secrets: ‘Don’t sell your technology too early’
The CEO of an eco-friendly textiles firm advises holding out for the biggest customer you can find …
In 2015, Mr Poranen and his fellow researchers established Spinnova and recruited financial backers to be shareholders. They then went into the market, looking for manufacturers who wanted to use their process. The first bidders were minor firms, including one making fishing nets. But they also wanted exclusive rights over the technology.
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