Beyond Meat boss backs tax on meat consumption

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Ethan Brown tells the BBC his firm wants to bring down the price of plant-based meat. …

“That says we’re getting more and more penetration into the broadest swath of the market, which is people who are consuming animal protein, but again, are hearing this information about their health or maybe hearing about climate, or maybe uncomfortable with factory farming, they’re deciding to cut down on their consumption of animal-based products.”

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