Why artificial intelligence is being used to write adverts
Advertisers are increasingly using artificial intelligence to come up with their winning slogans. …
At Rapp, an agency that packages products and services into messages and videos that appeal to the public, Phrasee absorbs a million emails that have been fired off over the years. Then it reassembles those sentences into new messages while adding guidance from Rapp’s own writers, technologists and social media experts.
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