How a monkey launched the pop-it toy craze
Why it took a TikTok primate to turn a forty-year-old idea into a global hit …
“She said, ‘Theo, imagine a large field of breasts, ladies’ breasts, that you can push the nipple.’ She was very open, she said whatever was on her mind, to anyone,” says Boaz Coster, Theo and Ora’s son who runs the company with his brother Gideon.
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