Shein: The secretive Chinese brand dressing Gen Z
Shein’s popularity has shot up during the pandemic, targeting young shoppers with low-cost products. …
Its customer base, retail analyst Emily Salter says, are “quite contradictory shoppers” overall, with Gen Z more willing to buy second-hand and rent clothing, but also making up the core of fast fashion brands like Shein that have come under intense scrutiny.
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