Panini: The sticker firm celebrating 60 years
How the football sticker maker survived a thieving tycoon and competition from Lycra-clad wrestlers. …
“About 500,000 people were buying Shoot so you’ve got 500,000 copies of your product in the hands of your perfect target audience,” explains Essex-based Lansdowne, author of Panini Football Stickers: The Official Celebration, which will be published later this month.
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