Byju’s and the other side of an edtech giant’s dizzying rise

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Indian firm Byju’s faces allegations of pursuing hyper growth using high pressure sales tactics. …

“It does not matter if he is a farmer, a rickshaw puller. The same product is sold for a range [of prices]. If we see that a parent cannot afford it, we charge them the lowest price in that range,” Nitish Roy, a former business development associate at Byju’s, told the BBC.

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