Dairylea cheese ad banned for showing girl eating upside down
Fourteen people complained about the advert, including one viewer who said a toddler had copied it. …
A Mondelez spokesman said: “We recognise and will abide by the ASA’s decision but we are disappointed by the ruling. It was aimed at adults (parents) rather than young children and was deliberately scheduled away from programming likely to appeal to children under 16. As such, we believe it was unlikely to encourage ‘copycat’ behaviour by young children.
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