Winter Olympics 2022: China sells Xinjiang as a winter sports hub
Many foreign firms hoping to ride the Olympics boom are investing heavily in the troubled region. …
Burton, therefore, hopes to triple its presence in China in the next few years. It already has a store in Altay, near the northern edge of Xinjiang. But the business is “secondary”, Mr Smith told me. The boarders, or the “riders” as he called them, come first.
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