Oatly ads banned over ‘misleading’ environmental claims

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The Advertising Standards Authority has told the oat milk brand to watch its wording on the environment. …

The ASA said Oatly had not compared like for like. It compared the full lifecycle of the meat and dairy industry including emissions from producing feed, using fertilisers, and transporting the food, with figures from the transport industry which only reflected emissions coming directly from the vehicles.

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