Ice cream firm drops ‘Little England beyond Wales’ tag line
A Pembrokeshire company says it will stop printing “Little England beyond Wales” on its tubs. …
“Being part of a community business, we recognise the importance of understanding and listening to our customers and as our use of ‘Little England’ on the packaging of one of our ice creams has unwittingly caused offence to some, we will be removing that reference from any future packaging,” the company said in a statement.
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