Cost of living: The shock of rising prices in Japan

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Why making Japan’s favourite snack more expensive was so controversial it prompted an ad campaign. …

For decades, with little success, the country’s central bank has tried to stimulate growth to get Japanese to “spend more, invest more, the wage goes up and the price goes up in tandem moderately”, explains Nobuko Kobayashi, a partner with EY-Parthenon.

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