The retailers setting up shop in the metaverse
As brands join the new virtual universe they have to choose exactly where to locate themselves. …
While for many people this all sounds fanciful, a growing number of companies are buying up space in the metaverse so that they can set up shop there. These firms include the likes of Adidas, Burberry, Gucci, Tommy Hilfiger, Nike, Samsung, Louis Vuitton, and even banks HSBC and JP Morgan.
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