Buy now, pay later: Warning over influencers’ adverts on social media
Financial regulator says some adverts posted by influencers fail to highlight risks of borrowing. …
But, even before such plans become law, there are already rules that mean unauthorised firms could be committing a criminal offence if they do not have an FCA-authorised firm approve their financial promotions. Such promotions include posters in shop windows, paid for Google ads, and posts made by influencers on social media.
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