Persil advert banned for misleading green claims
A advert for Persil laundry detergent has been banned for “unsubstantiated” eco claims. …
“Although we acknowledged Persil were undertaking actions to reduce the environmental impact of their products, we had not seen evidence or analysis to demonstrate the overall environmental impact of the featured liquid detergents over their full-life cycles, compared with Persil’s own previous products or other products, in support of the claim ‘kinder to our planet'”, the ASA said.
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