Amazon UK makes cautious move into insurance sales

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The store will initially focus on home insurance and has just three insurers on board. …

“As Amazon has shown in its retail marketplace, it may not be the cheapest supplier in town, but it’s the ease of use that gives it the edge over the competition, particularly as it has a ready presence as an app on millions of phones,” said Susannah Streeter, senior analyst at Hargreaves Lansdown.

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