Prince Harry’s Spare: Have leaks helped or hindered his book’s PR strategy?

Revelations from Prince Harry’s memoir have upended a carefully co-ordinated marketing strategy. …

“Had they dropped all of them at once, their market will have fragmented – some will have bought the book, some will have watched the series or listened to the podcast,” says Mr Coram James. “But it’s not just about giving consideration to their various stakeholders and employers, it’s also about, how do we keep ourselves at the top of the news cycle for as long as possible?”

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