How slimmed-down websites can cut their carbon emissions

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Businesses are discovering tweaks that can dramatically reduce the environmental impact of their websites. …

“It’s easy to calculate emissions based on data transfer,” he says. “It’s less easy to calculate emissions based on things that cause a user to spend more time, i.e. more energy, on interacting with the page. Some pages get millions of views every day. That tiny frustrating thing that takes each user an additional 10 seconds ends up amplified.”

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