Has social media killed the famous advert?
Advertising veteran Sir John Hegarty explains why it is hard to make hit adverts in a digital world. …
“When people talk about your ads, that’s free advertising,” explains Hegarty. “But on social media you’re talking to a small group of people, you never grow bigger than that. That’s the failure of modern marketing which we notice, because you don’t get those great big campaigns. When we did ‘Vorsprung durch Technik’ for Audi, it became a famous line.”
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