Apple in Mumbai: Tim Cook inaugurates first store in India

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The Apple CEO greeted customers who visited the store and posed for selfies with some of them. …

But experts say that while the stores are an important branding strategy, they won’t have an immediate impact on Apple’s sales in India. Others, however, have pointed out that it’s a good time for Apple to invest in India’s growing “premium smartphone” market – which refers to mobiles that cost 40,000 rupees (£451; $558) or more.

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