Event strategists can ‘center on the why’ to adapt to changing circumstances. “This is a critical moment...
Day: June 3, 2025
Organizers are seeing attendee levels drop and are unsure about other disruptions to come. After Convene sent...
Nearly 2,000 leading researchers published an open letter accusing the current administration “of conducting a ‘wholesale assault...
Attendees watch the annual Capital Pride parade in 2024. The organization is the host of this year’s...

More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized...