Brazil hopes the world will get a taste for its favourite spirit

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With domestic sales of cachaça falling last year, Brazilian producers want to export more. …

So what exactly is cachaça? Pronounced “ka-SHAS-sa”, it is distilled from sugar cane juice. This, Brazil says, makes it different to rum, which is typically made from the molasses, or thick treacle, left over after sugar cane has been processed into sugar.

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