Innocent drinks ads banned over environmental claim
The Advertising Standards Authority said the drinks firm’s ads “misled” customers over environmental impacts. …
In the ruling, Innocent responded that there was no suggestion in the ads that buying Innocent products would lead to a positive environmental impact. Instead, the ruling states that Innocent said the ad was a “call to action”, asking for their drinkers to join them in making changes happen, which was demonstrated by the change of leadership from the man to the otter.
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