P&O Ferries’ job cuts a ‘PR disaster’, say experts
Communications experts say P&O Ferries’ move to sack 800 staff was ‘how not to handle a difficult situation’ …
However, Ms Hartley, who co-founded social media crisis management firm Polpeo, said there’s an old adage in the world of PR – that you can’t communicate your way out a crisis that you behaved your way into – and that P&O has behaved its way into one of the worst corporation crises she has seen in recent years.
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