CEO Secrets: ‘Don’t wait for a viral moment’
Ben Lebus, CEO of cooking platform Mob, shares why going viral might not be the best for business. …
Ben Lebus founded the online cooking platform Mob while he was at university.
With millions of followers and expected sales of £4m this year, Ben shares why going viral might not be the best recipe for success in our CEO Secrets series.
Filmed, edited and produced by Samantha Everett & Star McFarlane
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