John Lewis, Tesco and Lidl tone down Christmas adverts
John Lewis says the cost-of-living crisis was “front of mind” as it joins other big brands launching festive campaigns. …
In the final scene, we meet Ellie, a young teenager clutching her skateboard as she waits to enter her new foster home. The reason for the man’s efforts become clear, as we realise he was trying to master the skill of skateboarding in order to connect with Ellie.
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