Fifa no more? EA Sports rebrands its biggest game
Work has started on introducing the successor to the famous football game. …
“It’s the more casual video game fan, or let’s say, a less clued-in family member looking to get their family member a new game as a present, that may find themselves confused over the coming months. It will be interesting to see how EA market the game on a broader scale without using the acronym Fifa.”
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