Cheers! Can AI help drinkers buy a better bottle of wine?

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Wine recommendation apps are now using AI to help better match people with a bottle they will like. …

Sippd’s head of marketing, Alicia Ortiz, counters that the app is simply about helping people, especially beginner wine drinkers, “so they no longer have to roll the dice, or spend unnecessary time researching, when they could be just sipping and enjoying”.

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