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B-to-B Dream Team 2025: Meet Kelsey Schneider Events B-to-B Dream Team 2025: Meet Kelsey Schneider Charles Payne August 28, 2025 Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to...Read More
The Brief: Soda-Powered Car Washes and Financial Speed Dates Events The Brief: Soda-Powered Car Washes and Financial Speed Dates Charles Payne August 27, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago Events Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago Charles Payne August 26, 2025 In the world of higher education, AI is typically applied to learning and development initiatives, but overlooked...Read More
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite Events How Nokia Created a Midsummer Forest for its Booth at DTW Ignite Charles Payne August 26, 2025 At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks...Read More
Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful Events Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful Charles Payne August 26, 2025 It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic building blocks...Read More
Experiential Trend of the Week: Times Square Takeovers Events Experiential Trend of the Week: Times Square Takeovers Charles Payne August 26, 2025 It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real...Read More
So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza Events So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza Charles Payne August 23, 2025 A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized...Read More
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025 Events How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025 Charles Payne August 22, 2025 If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a...Read More
Field Report: Six Exhibit Trends from SuperZoo 2025 Events Field Report: Six Exhibit Trends from SuperZoo 2025 Charles Payne August 22, 2025 Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about 18,000 pet...Read More