The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans Events The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans Charles Payne October 7, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Experiential Marketing Trend of the Week: Potty Parties Events Experiential Marketing Trend of the Week: Potty Parties Charles Payne October 7, 2025 It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences...Read More
Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation Events Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation Charles Payne October 4, 2025 In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to...Read More
How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms Events How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms Charles Payne October 4, 2025 Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire...Read More
The Brief: Farmer’s Barkets and Hair Monsters Events The Brief: Farmer’s Barkets and Hair Monsters Charles Payne September 30, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Experiential Trend of the Week: AI Agents in Events Events Experiential Trend of the Week: AI Agents in Events Charles Payne September 30, 2025 Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline...Read More
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ Events Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ Charles Payne September 27, 2025 There are many ways to describe the Hendrick’s Gin brand, but “boring” isn’t one of them. Over...Read More
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum Events CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum Charles Payne September 27, 2025 Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience....Read More
Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event Events Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event Charles Payne September 25, 2025 Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a major overhaul...Read More
Research: 11 Datapoints on the State of Global Business Travel Events Research: 11 Datapoints on the State of Global Business Travel Charles Payne September 25, 2025 Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as an essential...Read More