10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz Events 10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz Charles Payne September 17, 2025 As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows...Read More
The Brief: Football Manicures and ‘V.I.PEE’ Stalls Events The Brief: Football Manicures and ‘V.I.PEE’ Stalls Charles Payne September 16, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Experiential Trend of the Week: Beauty-themed Cafés Events Experiential Trend of the Week: Beauty-themed Cafés Charles Payne September 16, 2025 From the coffee bars dominating the trade show sector to the offbeat raves taking place at local...Read More
Q&A: evian Spices Up its 39-year US Open Partnership with a First-time Culinary Collab Events Q&A: evian Spices Up its 39-year US Open Partnership with a First-time Culinary Collab Charles Payne September 13, 2025 For 39 years, evian has partnered with the US Open as the tennis tournament’s official water, and...Read More
‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York Events ‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York Charles Payne September 13, 2025 When Taylor Swift entered her engagement era on Aug. 26, The Knot said “I do” to jumping...Read More
Watch Now: Necessary Change—What’s Next for B-to-B Events Events Watch Now: Necessary Change—What’s Next for B-to-B Events Charles Payne September 12, 2025 B-to-B events must evolve to keep pace with changing audiences. So why is it so hard? In...Read More
How Wiz Traded Panic for Play at Cybersecurity Trade Shows Events How Wiz Traded Panic for Play at Cybersecurity Trade Shows Charles Payne September 12, 2025 Roy Katz, Head of Brand, Wiz The doom of cyberattacks is real at security and tech trade...Read More
Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico Events Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico Charles Payne September 11, 2025 Ritz crackers have been on grocery store shelves for 91 years, but even household brands with legacy...Read More
The Brief: Wet Girl Summer and the Order of the Blade Events The Brief: Wet Girl Summer and the Order of the Blade Charles Payne September 9, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Experiential Trend of the Week: Unexpected Mascots Events Experiential Trend of the Week: Unexpected Mascots Charles Payne September 9, 2025 Mascots have traditionally lived on sports fields, offering a spirited boost for players and fans at critical...Read More