EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships Events EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships Charles Payne April 26, 2025 The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry...Read More
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A. Events Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A. Charles Payne April 26, 2025 Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its...Read More
Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z Events Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z Charles Payne April 26, 2025 Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that means entering...Read More
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea Events Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea Charles Payne April 25, 2025 The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts...Read More
The Brief: Cheese Raves and Cannabis Countdowns Events The Brief: Cheese Raves and Cannabis Countdowns Charles Payne April 22, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Scream Machines Events Scream Machines Charles Payne April 22, 2025 Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers...Read More
The Brief: Flavor Factories and Bar Tenders Events The Brief: Flavor Factories and Bar Tenders Charles Payne April 18, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
EMS 2025: Everything You Missed on Day Two Events EMS 2025: Everything You Missed on Day Two Charles Payne April 17, 2025 A cohort of ambitious attendees rose with the sun on April 15 for day two of the...Read More
EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards Events EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards Charles Payne April 16, 2025 The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14...Read More
Winners Unveiled: The 2025 Ex Awards Events Winners Unveiled: The 2025 Ex Awards Charles Payne April 15, 2025 The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 23rd...Read More