Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Events Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Charles Payne May 24, 2025 A trend rising among several dating apps of late is taking meetups offline by hosting in-person events...Read More
5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget Events 5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget Charles Payne May 23, 2025 Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable...Read More
The Brief: Nostalgia Malls and Fizz Mobs Events The Brief: Nostalgia Malls and Fizz Mobs Charles Payne May 20, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
B-to-B Maximalism Events B-to-B Maximalism Charles Payne May 20, 2025 We might thank Barbie for the shift from sad beige to unabashedly bold color play over the...Read More
Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall Events Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall Charles Payne May 17, 2025 Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest...Read More
The ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip Events The ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip Charles Payne May 17, 2025 SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The...Read More
Inside RSAC 2025 in San Francisco: AI Threats, Ninjas and Baby Goats Events Inside RSAC 2025 in San Francisco: AI Threats, Ninjas and Baby Goats Charles Payne May 16, 2025 RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th...Read More
A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign Events A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign Charles Payne May 16, 2025 In the age of influence, it pays to partner with a global icon. And that’s exactly what...Read More
The Brief: Fuel Stores and ‘Mothers of Max’ Events The Brief: Fuel Stores and ‘Mothers of Max’ Charles Payne May 13, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Pop-up Perfumeries Events Pop-up Perfumeries Charles Payne May 13, 2025 The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t...Read More