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14 Experiential Tactics that Made a Racket at the US Open Events 14 Experiential Tactics that Made a Racket at the US Open Charles Payne September 6, 2025 In the days leading up to the 2025 US Open, the tournament was already scooping up headlines...Read More
Experience Design and Creative Process Benchmark Report Events Experience Design and Creative Process Benchmark Report Charles Payne September 4, 2025 The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at...Read More
Back-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z Events Back-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z Charles Payne September 4, 2025 Viral denim campaigns are dominating the back-to-school social media conversation this year (we’re still trying to master...Read More
The Brief: SmashCams and Gold Squads Events The Brief: SmashCams and Gold Squads Charles Payne September 3, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability Events Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability Charles Payne September 3, 2025 Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the...Read More
Experiential Trend of the Week: Virtual Try-ons Events Experiential Trend of the Week: Virtual Try-ons Charles Payne September 3, 2025 It’s been 30 years since “Clueless” introduced us to Cher’s digitized closet, and millennials are still not...Read More
CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists Events CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists Charles Payne August 30, 2025 Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to celebrate. The...Read More
Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas Events Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas Charles Payne August 29, 2025 Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita Chavarro Arias,...Read More
From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 Events From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 Charles Payne August 28, 2025 Photo credit: Taylor Regulski for Lollapalooza; Courtesy of Airbnb Lollapalooza annually takes place during peak music festival...Read More