When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic,...
Charles Payne
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita Chavarro Arias,...
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences...
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to...
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire...
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline...
There are many ways to describe the Hendrick’s Gin brand, but “boring” isn’t one of them. Over...
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience....
