Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ Events Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ Charles Payne July 15, 2025 Visa artfully blends heritage and innovation with an Olympics-sized sponsorship and cultural coup The brief was, well, brief:...Read More
Experiential Trend of the Week: Relaxed Connection Events Experiential Trend of the Week: Relaxed Connection Charles Payne July 15, 2025 From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the...Read More
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Events Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Charles Payne July 12, 2025 Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura...Read More
What’s Your Event Vibe? Inside a Low-key Fujifilm Launch Events What’s Your Event Vibe? Inside a Low-key Fujifilm Launch Charles Payne July 11, 2025 Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm...Read More
Outdoor Events: Extreme Weather Impact Guide Events Outdoor Events: Extreme Weather Impact Guide Charles Payne July 11, 2025 Free Guide Floods. Wildfires. Hurricanes. Storm Surges. We’re Covering it All. Extreme weather is pushing event ops...Read More
Quest Shares Pro Tips on Leveraging a Host City as an Event Theme Events Quest Shares Pro Tips on Leveraging a Host City as an Event Theme Charles Payne July 10, 2025 When it comes to choosing a host city, some event marketers are taking a cue from the...Read More
B-to-B Dream Team 2025: Meet Jimmy Knowles Events B-to-B Dream Team 2025: Meet Jimmy Knowles Charles Payne July 10, 2025 Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to...Read More
The Brief: Giant F1 Helmets and Goldfish Retrieval Services Events The Brief: Giant F1 Helmets and Goldfish Retrieval Services Charles Payne July 9, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover giant...Read More
Q2: Event Industry People News, Moves and Deals Events Q2: Event Industry People News, Moves and Deals Charles Payne July 9, 2025 Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and...Read More
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection Events Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection Charles Payne July 8, 2025 The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the...Read More