The Brief: Big Balls and Nacho Tours Events The Brief: Big Balls and Nacho Tours Charles Payne August 5, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Experiential Marketing Trend of the Week: Themed Learning Events Experiential Marketing Trend of the Week: Themed Learning Charles Payne August 5, 2025 Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building...Read More
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner Events SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner Charles Payne August 2, 2025 From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs...Read More
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park Events SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park Charles Payne August 2, 2025 For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego...Read More
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More Events SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More Charles Payne August 2, 2025 EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San...Read More
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con Events Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con Charles Payne August 2, 2025 Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias,...Read More
B-to-B Dream Team 2025: Meet Rachel Langley Events B-to-B Dream Team 2025: Meet Rachel Langley Charles Payne August 1, 2025 Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to...Read More
Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention Events Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention Charles Payne July 31, 2025 Strategy is key when it comes to securing the right talent for your corporate event When incorporated...Read More
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive Events Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive Charles Payne July 31, 2025 Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the...Read More
The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches Events The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches Charles Payne July 29, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More