Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships Events Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships Charles Payne June 13, 2025 The music festival market has seen explosive growth over the last 10 years, and all signs point...Read More
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A. Events How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A. Charles Payne June 12, 2025 Be it the state of the economy or the fact that too fancy a splash can sometimes...Read More
The Brief: Candy Bars and Fake Workshops Events The Brief: Candy Bars and Fake Workshops Charles Payne June 10, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Offbeat Raves Events Offbeat Raves Charles Payne June 10, 2025 Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like coffee shops,...Read More
From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences Events From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences Charles Payne June 7, 2025 From its roots as a critical television advertising commitment exercise to, now, a showcase of new and...Read More
Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience Events Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience Charles Payne June 7, 2025 Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of Australia and...Read More
The Brief: Better Halfs and Laundromat Soirees Events The Brief: Better Halfs and Laundromat Soirees Charles Payne June 4, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Crafted for the C-Suite Events Crafted for the C-Suite Charles Payne June 3, 2025 More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized...Read More
May 2025: The Brief, Live! News and Trends Commentary Events May 2025: The Brief, Live! News and Trends Commentary Charles Payne May 31, 2025 A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of...Read More
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour Events ILGM Sparks up Community Connection on its Cannabis Home Grow Tour Charles Payne May 31, 2025 To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana...Read More