Experiential Trend of the Week: Diner Digs Events Experiential Trend of the Week: Diner Digs Charles Payne July 29, 2025 They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering...Read More
SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge Events SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge Charles Payne July 25, 2025 From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has...Read More
SDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab Events SDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab Charles Payne July 25, 2025 Building wraps are all over San Diego this week as Comic-Con takes over the city, but none...Read More
Three Insights from Jamba on Sweet and Strategic Street Team Campaigns Events Three Insights from Jamba on Sweet and Strategic Street Team Campaigns Charles Payne July 25, 2025 There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A....Read More
Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week Events Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week Charles Payne July 24, 2025 From the NBA to MLS to the NCAA, AT&T anchors its sports sponsorship and athlete partnership strategies...Read More
WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More Events WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More Charles Payne July 23, 2025 Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis,...Read More
Six Sentiment Data Innovations That Will Level up the Way You Measure Events Events Six Sentiment Data Innovations That Will Level up the Way You Measure Events Charles Payne July 23, 2025 Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to...Read More
The Brief: Cheesesteak Races and ‘ColdplayGate’ Events The Brief: Cheesesteak Races and ‘ColdplayGate’ Charles Payne July 22, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Events 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Charles Payne July 22, 2025 Our monthly interview series goes “live” as we sit down virtually with Jon Wolff, senior global events...Read More
Experiential Trend of the Week: Laundromats as Venues Events Experiential Trend of the Week: Laundromats as Venues Charles Payne July 22, 2025 Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the...Read More