Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget Events Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget Charles Payne July 19, 2025 As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its...Read More
Six Travel Hacks from Trade Show and Event Pros Events Six Travel Hacks from Trade Show and Event Pros Charles Payne July 19, 2025 When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization...Read More
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026 Events Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026 Charles Payne July 19, 2025 The three-day festival is billed as the ‘ultimate’ event for Barbie fans of all ages If you...Read More
Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit Events Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit Charles Payne July 19, 2025 What do a stunt pig, the world’s largest action figure and sustainability have in common? They were...Read More
Fresh Thinking on Bringing Content Creators into Your Events Events Fresh Thinking on Bringing Content Creators into Your Events Charles Payne July 18, 2025 At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer...Read More
Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka Events Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka Charles Payne July 16, 2025 Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a...Read More
The Brief: Floating Pigeons and Tea Breaks Events The Brief: Floating Pigeons and Tea Breaks Charles Payne July 15, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ Events Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ Charles Payne July 15, 2025 Visa artfully blends heritage and innovation with an Olympics-sized sponsorship and cultural coup The brief was, well, brief:...Read More
Experiential Trend of the Week: Relaxed Connection Events Experiential Trend of the Week: Relaxed Connection Charles Payne July 15, 2025 From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the...Read More
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Events Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Charles Payne July 12, 2025 Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura...Read More