Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity Events Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity Charles Payne May 31, 2025 Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform...Read More
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour Events Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour Charles Payne May 31, 2025 Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making...Read More
The Brief: Tanq Holidays and the Wienie 500 Events The Brief: Tanq Holidays and the Wienie 500 Charles Payne May 28, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
B-to-B Dream Team 2025: Meet Adele Bencsik Events B-to-B Dream Team 2025: Meet Adele Bencsik Charles Payne May 28, 2025 Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to...Read More
Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 Events Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 Charles Payne May 28, 2025 The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore...Read More
Field Report: 10 Booths We Loved at Licensing Expo 2025 Events Field Report: 10 Booths We Loved at Licensing Expo 2025 Charles Payne May 28, 2025 Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and...Read More
Low-Key Branding Events Low-Key Branding Charles Payne May 28, 2025 The power of the logo is evolving, thanks to Gen Z and its cultural hold on the...Read More
2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power Events 2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power Charles Payne May 24, 2025 If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the...Read More
Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Events Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Charles Payne May 24, 2025 A trend rising among several dating apps of late is taking meetups offline by hosting in-person events...Read More
5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget Events 5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget Charles Payne May 23, 2025 Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable...Read More