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Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week Events Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week Charles Payne July 24, 2025 From the NBA to MLS to the NCAA, AT&T anchors its sports sponsorship and athlete partnership strategies...Read More
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Six Sentiment Data Innovations That Will Level up the Way You Measure Events Events Six Sentiment Data Innovations That Will Level up the Way You Measure Events Charles Payne July 23, 2025 Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to...Read More
Are You Ready for the Zero-Click Economy? Events Are You Ready for the Zero-Click Economy? Syndication July 22, 2025 Planners need coordinated expertise in content strategy, technical optimization, competitive analysis, and performance measurement to maximize the...Read More
Top Takeaways From a Meeting for AV Experts Events Top Takeaways From a Meeting for AV Experts Syndication July 22, 2025 This year’s InfoComm event in Orlando welcomed attendees from 97 countries. InfoComm, held June 7-13, attracted nearly...Read More
The Brief: Cheesesteak Races and ‘ColdplayGate’ Events The Brief: Cheesesteak Races and ‘ColdplayGate’ Charles Payne July 22, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Events 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Charles Payne July 22, 2025 Our monthly interview series goes “live” as we sit down virtually with Jon Wolff, senior global events...Read More
Experiential Trend of the Week: Laundromats as Venues Events Experiential Trend of the Week: Laundromats as Venues Charles Payne July 22, 2025 Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the...Read More