Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour Events Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour Charles Payne May 31, 2025 Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making...Read More
Recent Budget Cuts and Travel Policies Are Putting Pressure on Association Meetings Events Recent Budget Cuts and Travel Policies Are Putting Pressure on Association Meetings Syndication May 30, 2025 Rising costs and falling attendance are plaguing association meetings. “Either you’re not affected at all or you’re...Read More
Survey Results Show How Business Events Are Being Disrupted Events Survey Results Show How Business Events Are Being Disrupted Syndication May 29, 2025 More than 175 respondents — 90 percent of whom work for organizations headquartered in the U.S. (and...Read More
The Brief: Tanq Holidays and the Wienie 500 Events The Brief: Tanq Holidays and the Wienie 500 Charles Payne May 28, 2025 FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...Read More
B-to-B Dream Team 2025: Meet Adele Bencsik Events B-to-B Dream Team 2025: Meet Adele Bencsik Charles Payne May 28, 2025 Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to...Read More
Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 Events Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 Charles Payne May 28, 2025 The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore...Read More
Field Report: 10 Booths We Loved at Licensing Expo 2025 Events Field Report: 10 Booths We Loved at Licensing Expo 2025 Charles Payne May 28, 2025 Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and...Read More
Low-Key Branding Events Low-Key Branding Charles Payne May 28, 2025 The power of the logo is evolving, thanks to Gen Z and its cultural hold on the...Read More
Reaching Your Sustainability Goals Starts With Your RFP Events Reaching Your Sustainability Goals Starts With Your RFP Syndication May 24, 2025 The Edmonton Convention Centre’s atrium is topped with Canada’s largest rooftop solar array. A decade ago, RFPs...Read More
8 Ways to Organize Your Workday Events 8 Ways to Organize Your Workday Syndication May 24, 2025 “Don’t think that you can be productive eight hours in a row,” Max Ohlenschlager told attendees at...Read More