The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further...
Events
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing,...
This Week on the Convene Podcast: Convention Centers Built for Community and a Look at CL26 Keynotes
This Week on the Convene Podcast: Convention Centers Built for Community and a Look at CL26 Keynotes
Here’s what’s new on the Convene Podcast this week. Convene Article: Convention Centers Designed to Meet Local...
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already in sunny...
When it comes to engaging entertainment buffs, incorporating experiential easter eggs into fan activations has become non-negotiable....
Claire Smith, who served as PCMA’s first-ever supplier, Canadian, and non-U.S.-based Chair of PCMA’s Board of Directors...
In our cover story on the meteoric rise of immersive entertainment experiences, we tapped a group of...
Between budget restraints, tariffs, shifting trade policies and AI everything, it’s been one hell of a trip...
In 2025, EM expanded the scope of its Experiential in Color recognition program to include a new...
Anxiety around AI-enabled tools is increasing, and Americans are particularly worried about regulation and data privacy. AI...
