How Major League Soccer is embracing fan rituals, brand partnerships and a growing event playbook With a...
Events
Watch as the editors of Event Marketer recap a few of their top experiential stories from February...
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every...
Every event organizer has faced this situation. The event date is approaching. The registrations are steady but...
Inside the brand’s immersive Saturday Showdown Event in L.A. Football, basketball and now soccer are Americans’ top...
For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps, ward off...
Here’s what’s new on the Convene Podcast this week. Article: Filling a Hospitality Talent Gap While Giving...
Melissa Vilders, Director-Events Strategy and Experience, SAP Global Events Letting go and trusting the process can be...
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover...
Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a saturated entertainment...
