The audacious PR plot that seeded doubt about climate change
Thirty years ago, a bold plan was hatched to persuade people that climate change was not a problem. …
At stake was a contract worth half a million dollars a year – about £850,000 in today’s money. The prospective client, the Global Climate Coalition (GCC) – which represented the oil, coal, auto, utilities, steel, and rail industries – was looking for a communications partner to change the narrative on climate change.
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