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Google’s illegal monopoly control over the internet ad market may lead to it having to sell off AdX and DFP if the U.S. Department of Justice has its way.
Google’s ad business could be broken up
U.S. regulators have been on a tear in recent years targeting what they believe are illegal monopolies. At the top of that list is Google, first for its search platform, and now for its ad platform.
According to a new filing by the U.S. Department of Justice, covered by Reuters, the AdX digital marketplace and DFP platform should be sold off. AdX is where companies bid for ad placement on websites, and DFP is the ad management platform.
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