Lack of updates and new models sees Apple Watch sales decline

A lack of significant new features in the Apple Watch Series 10 and no updates to the Apple Watch SE or Apple Watch Ultra, is claimed to be behind another year of declining sales.

Red and black smartwatch screen showing compass, music note icon, and various activity metrics like UV index, latitude, and distance walked.

Apple Watch Ultra

First reports about Apple Watch sales in 2024 had already showed a significant drop, but now new figures from Counterpoint Research say the decline is tied to a lack of updates.

Counterpoint says that globally, Apple Watch sales declined 19% in 2024 year on year. That makes the second year that Apple Watch has seen a year on year decline, and Q4 2025 was the fifth consecutive quarter of decreasing sales.

Continue Reading on AppleInsider | Discuss on our Forums