Apple’s services revenue trajectory more uncertain than ever

Investment firm Morgan Stanley says that the ever-increasing growth of Apple’s Services could be over, as search and AI are either a threat — or a boon.

Smartphone screen displaying a Google search page within the Safari browser, showing colorful icons and buttons for various functions.

Google pays Apple $20 billion annually to be the default search engine on iPhones

After Apple’s Eddy Cue spoke in court about Google search and the future of the iPhone, all reporting focused on the latter. But analysts at Morgan Stanley suggest that Cue was really very deliberately aiming to help keep the deal with Google going.

According to a note to investors seen by AppleInsider, the supposition is that Cue intentionally raised the claim that the number of searches via Safari and Google had dropped. He also specifically revealed that Apple was talking with alternative partners such as Perplexity.

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