Apple approved fewer push data personal info demands in 2024 despite government surge

While governments around the world made a record number of iPhone push notification data requests in 2024, Apple approved a smaller share.

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Push notifications may not be totally private

According to Apple’s latest transparency report, global government requests for push notification data climbed from 119 in early 2023 to 277 by mid-2024. But the company approved far fewer of them, with its approval rate dropping from 76% to just 59% over that period.

The data shows that while authorities are increasingly turning to push tokens as a source of account-level information, Apple is responding with growing restraint.

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